Fashion illustration of an outstretched hand beneath the Vivienne Westwood Orb, created for Lili The First.
Fashion illustration of an outstretched hand beneath the Vivienne Westwood Orb, created for Lili The First.

LILi THE FIRST — VIVIENNE WESTWOOD

ART DIRECTION · ILLUSTRATION · STYLING
New York / Washington, DC · 2026

For Lili The First’s first season carrying Vivienne Westwood, Ioana Friedman developed the launch imagery across illustration, digital storytelling, and styling — and, inevitably, wore a few of the garments along the way. Less an introduction than a collision of like minds: clothes with a strong point of view, and a boutique with plenty of its own.

Lili The First product page featuring a blue Vivienne Westwood dress modeled in the boutique.
Vivienne Westwood wordmark in black on a white background.
Editorial photograph of a woman reclining on a stainless steel table in a brown Vivienne Westwood look with white boots.
Fashion illustration of an outstretched hand beneath the Vivienne Westwood Orb, created for Lili The First.
Lili The First product page featuring a black Vivienne Westwood Cloud Jacket modeled in the boutique.

Available at Lili The First
Georgetown, Washington, DC · Meatpacking District, NYC

Black-and-white illustrations of Lili The First storefronts in Georgetown, Washington, DC, and the Meatpacking District, New York City.
Black-and-white illustrations of Lili The First storefronts in Georgetown, Washington, DC, and the Meatpacking District, New York City.

Read about the artist →

For collaboration inquiries: me@ioanafriedman.com →