Studies in Form
An atelier rooted in fine art and visual direction.
Ioana Friedman is a Romanian-born artist based in the New York area, working in drawing, portraiture, and visual direction.
Using charcoal, graphite, and pastel, Ioana Friedman explores the figure through gesture, posture, clothing, character, and essence. Her portraits and fashion drawings move into interpretation, capturing not only a likeness, but something of the atmosphere and personal mythology around a subject.
Her work is shaped by fashion, editorial image-making, and a fascination with the ways garments transform the body—and the body transforms the garment. She is especially drawn to figures in moments of transition: dressing, moving, emerging, or suspended somewhere between private self and public image.
Her ongoing series Metamorphosis explores bodily transformation and feminine becoming as part of a broader interest in transformation, visibility, and the body as archive.
With a background in creative direction and visual storytelling, Ioana Friedman brings an editorial eye to an intimate atelier practice, creating commissioned portraits, fashion studies, and original works on paper.
By appointment.