Studies in Form
An atelier rooted in fine art and visual direction.
Ioana Friedman is an artist from Romania based in New York, working in fashion illustration and visual direction.
Her work centers the body as a site of memory, transformation, and design.
Working in charcoal, graphite, and pastel, she creates figurative drawings exploring portraiture, movement, and intimacy. Alongside this, she develops fashion illustration that translates garments into line, texture, and form, often in dialogue with designer collections.
Her ongoing series Metamorphosis explores post-mastectomy reconstruction and feminine becoming.
She brings a background in creative direction and visual storytelling to her studio, bridging fine art and fashion.
By appointment.