THE FIGURE, ALWAYS
AN ATELIER ROOTED IN FINE ART, WITH AN EDITORIAL EYE.
Ioana Friedman is a Romanian-born artist based in the New York area. Drawing sits at the center of her practice, shaped by a distinct hand and point of view. When she works with brands, they already know who they are; she brings her own eye and hand into the mix, and the result is something neither would make alone.
That same instinct carries into her work with the figure. Her portraits and fashion drawings move beyond likeness into interpretation, with an interest in gesture, dress, and the tension between private self and public image.
Her ongoing series Metamorphosis considers transformation, visibility, and the body as archive. She also accepts private portrait commissions, bringing the same editorial eye to work made for one person.
By appointment.