LAB SERIES | Brand Relaunch
& Global Campaigns

Directed the digital creative development for the brand relaunch of heritage men’s skincare brand LAB SERIES. Built an in-house digital creative team and photo studio, and expanded capabilities by recruiting photographers, illustrators, and video directors. Led digital creative strategy, art direction, and execution for seasonal campaigns, product launches, and global rollouts across digital retail channels.

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Product photography of Lab Series toner bottles with water ripple reflection
Visual concept of Lab Series toner bottle with dynamic water splash
Lab Series Age Rescue Eye Therapy product with artistic droplet arrangement
Lab Series cleanser bottle with condensation on gradient background
Lab Series PRO LS All-in-One Face Treatment photographed against textured blue backdrop
Studio photograph of Lab Series skincare gel swirl on black background
Lab Series products styled against concrete and orange painted stripe
Lab Series skincare textures photographed with cream smears and water droplets
Lab Series skincare travel essentials flat lay with passport and camera
Lifestyle image of surfer holding board promoting Lab Series skincare
Lifestyle image of surfer holding board promoting Lab Series skincare
Lifestyle image of surfer emerging from ocean for Lab Series skincare campaign
Lab Series lip balm styled with pen in denim jacket pocket
Lab Series Age Rescue Eye Therapy product styled inside leather jacket
Lab Series skincare products styled on black leather jacket
Lab Series skincare flat lay with skateboard and sneakers
Line illustration by Vi Luong of Flatiron Building cityscape for Lab Series campaign
Line illustration by Vi Loung of Shibuya Crossing, Tokyo, for Lab Series campaign
Watercolor portrait by Peter Wonsowski of man for Lab Series campaign illustration series
Watercolor portrait by Peter Wonsowski of young man for Lab Series campaign illustration series