Selected Works by Ioana Friedman
A curated selection of bodies of work spanning art direction, brand collaborations, and commissioned pieces.
Each project reflects a distinct approach to visual storytelling — grounded in clarity, intimacy, and emotional resonance.
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FIGURE DRAWINGS
A series of expressive works on paper, exploring embodiment, resilience, and the charged intimacy of bodies in coexistence.
Ongoing, 2003–Present
Charcoal, Pastel, and Graphite on Paper and Wood Panel
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Custom Portraits
Timeless, hand-drawn portraits that honor the presence, personality, and connection of the people who matter most.
Ongoing, 2019–Present
Graphite on Paper
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Art Direction
Led a full digital creative transformation for the global relaunch of LAB SERIES, reshaping visual identity, digital experience, and seasonal campaigns.
2015 — 2019
Digital Art Direction, Campaign Visuals
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