Case Study: Prescriptives

Prescriptives was my introduction to skincare, so when I was approached to help the brand relaunch, it was an easy decision to jump on board.

There is a loyal fan base for Px products, and the challenge we faced was that of creating a future-forward visual language without alienating the existing community.

The brand had miraculously survivedĀ onĀ silo product and stock imagery (which is such a testament to the quality of the formulations). I was relied upon to clean up the flagship site UI, email and display templates, as well as the voice and photographic content to fuel the relaunch. I worked with the ultra-talented Ray Siegel (formerly of CR Fashion Book) on copy and Rick Burda on the photography.

This is a cross-section of the work we created.

New mobile home page UI

New desktop home page UI

Relaunch email

Relaunch email

Here's the legacy mobile home page, for reference

And the legacy desktop home page too