Prescriptives was my introduction to skincare, so when I was approached to help the brand relaunch, it was an easy decision to jump on board.
There is a loyal fan base for Px products, and the challenge we faced was that of creating a future-forward visual language without alienating the existing community.
The brand had miraculously survived on silo product and stock imagery (which is such a testament to the quality of the formulations). I was relied upon to clean up the flagship site UI, email and display templates, as well as the voice and photographic content to fuel the relaunch. I worked with the ultra-talented Ray Siegel (formerly of CR Fashion Book) on copy and Rick Burda on the photography.
This is a cross-section of the work we created.