e.l.f. Cosmetics Skincare

Home Page

Category Page

Category Page, lineup of collection

Skincare kit detail page

Email with kit communication

Email with regimen communication as hero, kit as secondary banner

Email with award winner communication

Social post, teasing award winner

Social post, announcing award winner

Social post, announcing award winner

Social post communicating regimen

Social post showcasing 2 newest adds to the skincare line

e.l.f. Cosmetics launched its award-winning skincare line in 2015, bringing hydrated, healthy-looking skin to mass at a great value. The line won an Allure Best of Beauty Award, 2015.

Campaign imagery is conceptualized and art directed by me.