Perfect Your Pout, 360° Campaign

Lip product category page

Educational infographic, lived on blog.

Email driving to blog infographic and related kit promotion.

Context

e.l.f. Cosmetics innovation is focused on breadth. Result is portfolio may not include every shade of red lipstick, but offers a rich lip regimen and an array of formula options.

Goals

  • Build excitement around lip regimen and nod to Valentine’s Day
  • Drive sales lift in the lip category

Tactics

  • Tie lifestyle to product via makeup application photography, signal that e.l.f. fits naturally in her life.
  • Create educational component via infographic, help her achieve the look.
  • Curate a lip-themed kit, helps thread the story through commerce and eases cart buildup.