e.l.f. Cosmetics innovation is focused on breadth. Result is portfolio may not include every shade of red lipstick, but offers a rich lip regimen and an array of formula options.
- Build excitement around lip regimen and nod to Valentine’s Day
- Drive sales lift in the lip category
- Tie lifestyle to product via makeup application photography, signal that e.l.f. fits naturally in her life.
- Create educational component via infographic, help her achieve the look.
- Curate a lip-themed kit, helps thread the story through commerce and eases cart buildup.