Project Team: Rikki Lee Jew, cloud9 concept; Christine Blackburne, photographer; Ioana Friedman, art director, designer, and copywriter.
July marks e.l.f.’s birthday month, which historically queued a lift in promo and content cadence.
- Boost sitewide sales year over year
- Drive consumer engagement on site and in social
- Create clouds out of product in order to create a light-hearted and celebratory atmosphere tied to the brand
- Create and launch a birthday video on YouTube, announcing the 4-week celebration and special prizes
- Roll out a Facebook exclusive contest
- Boost depth and cadence of promotions