e.l.f. Cosmetics: Tartan Blue Color Story

Home Page, hero and secondary tile.

Category page

Kit Detail Page

Email announcing the category and dedicated kit.

Email detailing the items in the tartan Blue kit.

Email focused on UGC, with the Tartan Blue kit riding as a secondary banner.

Email focused on our fall sale, with the Tartan Blue kit riding as a secondary banner.

A color trend and fall transition story built around a prep school-inspired dark blue.