Color Crush: Tartan Blue

Home Page, hero and secondary tile.

Category page

Kit Detail Page

Email announcing Color Crush category and dedicated kit.

Email detailing the items in the tartan Blue kit.

Email focused on UGC around the Play Beautifully Box, with the Tartan Blue kit riding as a secondary banner.

Email focused on our fall sale, with the Tartan Blue kit riding as a secondary banner.

A color trend story built around a prep school-inspired dark blue, a great fall transition color.