Candy Apple is a bright, juicy red that’s a great fall transition color. The tone lends itself beautifully to e.l.f.’s product line-up and to editorial story telling. We approached the art as though the e.l.f. girl was living the color crush out loud, leveraging bold red to illustrate her environment. The story is thus differentiated from the other content while still keeping the geometric and playful balance that is central to e.l.f.’s look and feel.