Ben Tyree, Sonic Architect

Newsletter template

Sticker give-away

Project Team: Ioana Friedman, art director and designer; Dov Friedman, developer; Ben Tyree, writer.

Context

A product of the diverse Washington, DC music scene, Ben Tyree is a performer and composer of virtuosic ability, infectious groove, and eclectic tastes.

Ben Tyree’s staggering versatility and creativity is spotlighted by the wide-ranging list of collaborators with whom he’s worked, including artists as varied as Valerie June, Vernon Reid, Kyp Malone (TV On The Radio), Nicholas Payton, Dr. Cornel West, Res, Nomi, and The Family Stand.

Goals

  • Create a focused Ben Tyree brand
  • Uplevel site user experience
  • Integrate music portfolio, recent news, make it easy for agencies to book the talent
  • Boost email subscriptions

Tactics

  • Create logo
  • Scrap existing site, create new and elevated user experience
  • Create email template that communicates news clearly