e.l.f. Cosmetics: Beautifully Bare Product Launch

Home Page, secondary tile

Dedicated category page

Mobile homepage

Teaser email

Post-launch email

Social post cascade, teasing launch.

Historically, e.l.f. products launched on the flagship site on a rolling basis. The Beautifully Bare collection was stepped out differently, with a focus on Instagram and a goal to boost followers, engagement, and sales. The strategy was a success and subsequent launches were executed in a similar manner.

Social photography concepted and executed by me.