Historically, e.l.f. products hit the e-commerce site as soon as inventory was available. Beautifully Bare systematically stepped out into the marketplace in order to boost engagement and sales.
- Launch new product collection
- Drive new Instagram followers
- Treat launch process as test; step out subsequent collections in same manner if successful
- Launch exclusively through Instagram
- Tease product via cropped product close-ups
- Align with email and site to get messaging across