For over 150 years, H.W. CARTER & SONS has been a symbol of quality, durability and character in the manufacture of work clothes and sportswear. Established in 1859 by Henry W. Carter, H.W. CARTER & SONS has a deep rooted history in the growth of America and has stood the test of time as a result of its founder’s devoted pioneering. Carter differentiated himself from his competition by using spectacular wagons pulled by a team of four perfectly matched spirited black horses with harness trimmings of pure silver, to carry his Carter’s “wares”.

Using lots of texture and vintage artwork, this concept showcases Carter's history in the form of a projection—all in tune with the rugged origins of the brand. A variant of this concept is incorporated on the live site.